Experts anticipate pregnancy pillow market growth at around 7% until 2023. Market Research Future published the forecast using extensive primary research and data from maternity body pillow manufacturers. The Digital Journal details the whole report.
Pregnancy Pillow to Grow at 7% Until 2023
Market Research Future has a half cooked research report on global pregnancy pillow market. The global pregnancy pillow market is growing at an average rate and is expected to show a similar trend during the forecast period.
A pregnancy pillow, otherwise known as a maternity body pillow, is specially designed to support pregnancy. Women in their latter stages of pregnancy who find it hard to sleep and relax are the majority users of this cushion. It comes in various shapes including a U-shaped, C-shaped, and J-shaped.
Various materials make up these pregnancy pillows. These include hypoallergenic fillings, organic fillings, and memory foam. Other than pregnant women, this specialized cushion also benefits hospitals and maternity homes, among others.
The study, which aims to provide a detailed analysis of the market for the next six years, utilizes both quantitative and qualitative aspects of the pregnancy pillow market, as well as insights from key players such as American manufacturers Leachco and Boppy.
Leachco is the manufacturer of Snoogle, which operates primarily in the United States. Its Back ‘N Belly Contoured Body Pillow is one of the most popular maternity body pillows. It has as garnered many positive reviews from customers. On the other hand, Boppy, another major player in the United States, focuses on both online and offline retail partnerships. These include Amazon, Walmart, and Kmart to name a few.
Pregnancy Pillow: Why Pregnant Women Should Get One
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Around 78% of pregnant women are reported to have difficulty sleeping while around 15% developed restless legs syndrome during their last trimester. These are the issues key players such as Leachco and Boppy aim to address. In fact, these statistics are just two of the main reasons why the popularity of pregnancy pillows continue to grow not only in the United States but also across the globe.
Nevertheless, the rise of pregnancy pillows is not without issues. One major factor affecting market growth is the high price. Leachco’s Snoogle Total Body Pillow is at $59.99 while Boppy’s Slipcovered Pregnancy Body Pillow is at $44.98, as advertised in a top online retail store.
The Business of Pregnancy Pillows
Pregnancy pillows are big in electronic commerce, but they are also available in specialty retailers and supermarkets. It is one of the fastest growing industries in the United States. The increasing consciousness among pregnant women on prenatal and postpartum maternal care highly contributes to this rapid growth in sales.
On top of that, pregnant women have grown to embrace quality products in spite of their high prices to ensure their own safety and comfort, as well as their babies’.
The Sleep Sherpa shares her review of Leachco’s Snoogle Total Body Pregnancy Pillow:
Which pregnancy pillow shape are you planning on getting? Share with us your shopping plans in the comments section below.